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THE INSIDE SCOOP • 4 mins
Copywriting vs Content Writing: 4 Key Differences You Should Know
It’s normal to mix up these two types of writers. Worry not, the purpose of this article is to give you a crystal clear distinction between a copywriter and a content writer so you can hire the best writer that suits the job.
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THE INSIDE SCOOP • 4 mins
Storyselling: 3 Secret Ingredients to Tell Killer Stories That Sell
For ages, we’ve been listening to stories. We don’t just listen to them. We live in them inside our minds. That’s how powerful stories are when you have the three of the most important things in any kind of story in place. People relate to...
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THE INSIDE SCOOP • 6 mins
Buyer Personas: What They Are, Why They’re Important and How To Create Them
You might have heard the term “buyer persona,” “customer avatar,” “marketing personas,” or “marketing profiles” before. While you might dismiss these terms as meaningless marketing buzzwords, developing buyer personas is actually the key to ...
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THE INSIDE SCOOP • 4 mins
Top 5 Quick SEO Wins for Your Business
Have you ever searched for something on Google? (Who hasn’t, right?) Have you ever stopped to wonder though, how and why those top ten site options you see ended up there? The quick answer: SEO. SEO, or Search Engine Optimization, is the pr...
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THE INSIDE SCOOP • 10 mins
How To Do Keyword Research for Free
In this article, I walk you through some easy ways that you can do keyword research for free. You will learn more about what keywords are, why you need to be doing keyword research, and what free tools you can use for valuable keyword suppor...
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THE INSIDE SCOOP • 5 mins
Copywriting Checklist: 27 Tips to Optimize Your Writing
There is a lot you have to consider when it comes to creating content. You need eye-catching headlines, research to back up your claims, relevant content ideas based on consumer research, targeted call-to-actions, and all the grammar and sto...
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THE INSIDE SCOOP • 3 mins
Generating Content Ideas When You Don’t Feel Creative
Content marketing is powerful. The need to always create new, exciting, and useful content for your audience is overwhelming. Luckily, there are plenty of ways keep on generating amazing content ideas that your audience will enjoy, no matter...
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THE INSIDE SCOOP • 8 mins
Why Every Marketing Professional Should Dabble in Game Development
Telling stories, working with technology, and creating visuals that carry a consistent aesthetic. These traits apply to most fields in marketing, but they apply to another exciting and rapidly changing field; game development. About a month...
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THE INSIDE SCOOP • 4 mins
Why *Not* Chasing Marketing Trends Is the Best Advice You Can Get
“Let’s include TikTok as part of our marketing strategy this year.” Working in the field of marketing always keeps you on your toes. A large part of your work involves staying on top of ‘marketing trends’. Marketers need to focus on being q...
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