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THE INSIDE SCOOP • 3 mins
Authentic Marketing Means Putting People Over Profit
“People will forget what you did, but people will never forget how you made them feel.” -Maya Angelou
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THE INSIDE SCOOP • 4 mins
Clubhouse Is the Best Marketing Tool in 2021
I joined Clubhouse on January 27th, 2021, and it has been the best experience so far. I’ve talked in rooms with poets, startup incubators, news anchors, singers, producers, and songwriters. In no app other than Clubhouse would I have even h...
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THE INSIDE SCOOP • 11 mins
Digital Marketing Ideas for 2021
2020 was a difficult year for many. But it was also a year that accelerated the digital world. It was a year of huge growth for many online businesses. And for those that are not present online or present in a limited way? Well, a lot of wor...
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THE INSIDE SCOOP • 3 mins
People Don’t Buy Products, They Buy Stories
Let me tell you something that most people know, but very few people are willing to say while in the workplace. Nobody enjoys being forced to listen to a PowerPoint presentation. Similarly, hardly anyone loves sitting through a lengthy sales...
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THE INSIDE SCOOP • 4 mins
Work Environments are Changing, and Leadership Requirements Must Change Too
The traditional ways people used to work are forever changed. It’s time to reinvent a unique and innovative plan that will account for advancements in technology and the next natural or human-made disaster. These changes also apply to the ty...
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THE INSIDE SCOOP • 3 mins
How a Premium Pricing Strategy Can Actually Save Your Brand
At university, I learned an important lesson on pricing which blew my mind. And it’s stuck with me even today. As a brand, lowering prices maybe a quick short-term fix but can harm you in the long run. How? The short answer is brand equity...
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THE INSIDE SCOOP • 3 mins
5 Killer Email Tips From Dissecting Neil Patel’s Newsletter
Get to the point and know how to sell
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THE INSIDE SCOOP • 6 mins
Psychology Principles Every Marketer Should Know
To me, marketing isn’t about selling more at all costs, but about establishing trust and delivering value. With that mindset, using psychology best practices to win over customers doesn’t have to make you feel dirty. Let’s dive into five pri...
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THE INSIDE SCOOP • 4 mins
5 Copywriting Lessons From the Ad That Broke the Internet
Great copywriting starts with a bang!
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