Michael Schneider

VP, Brand, Live and Licensed Marketing at Hulu | AdAge 40 under 40 | 2020 Adweek Young Influential

About Me

Michael Schneider currently leads the Live and Licensed marketing team at Hulu. He is responsible for the company’s efforts across its Live TV business, including all sports marketing partnerships and activations, and also oversees all licensed content marketing campaigns.

Under Schneider’s leadership, Hulu launched the Cannes Silver Lion award-winning “Hulu Sellouts” campaign and served as the Presenting Sponsor of the 2018 NBA Western Conference Finals and Official Sponsor of the 2018 Stanley Cup Playoffs. Throughout his tenure at Hulu, Schneider has played a significant role in driving Hulu’s sports marketing strategy and has also served as a key member of the Brand Strategy and Marketing Team where he helped develop and set the marketing strategy to launch Hulu’s Live TV service in 2017.

Prior to joining Hulu, Schneider was a member of the founding PlayStation Vue launch team leading customer marketing and strategy and responsible for the service’s business growth.

Experience

Head of Live TV & Sports Marketing at Hulu

Jun 2018 — Mar 2020

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Interim Head of Brand Marketing & Strategy at Hulu

Jul 2017 — Jun 2018

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Director, Brand Marketing at Hulu

Dec 2016 — Jul 2017

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Head of Customer Strategy, PlayStation Vue at PlayStation

Oct 2014 — Dec 2016

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Los Angeles, CA

Senior Manager, Loyalty and Retention at Charter Communications

May 2013 — Oct 2014

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Senior Manager, Loyalty and Retention at Time Warner Cable

May 2012 — Apr 2013

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New York City, NY

Managing Director at RF|Binder Partners

Jul 2007 — May 2012

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Account Executive at Rubenstein Communications

Aug 2004 — Jul 2007

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