A creative and authentic global marketing leader; both gregarious and thoughtful, fueled with a passion for people, brands, advertising and, above all, the creation and execution of winning, integrated marketing ideas. A leader who blends vision and strategy with a ‘superpower’ in ideation and reframing to identifying opportunity, turning strategy into award winning activation with brand leader Shell.
A nimble and articulate leading large teams in complex matrix organisations and competent at organisational change across the marketing spectrum (B2C/B2B). I have grown, nurtured and coached teams to new heights in the creation and delivery of commercially successful creative businesses, marketing strategies and growth-oriented programs.
Career Accomplishments:
- Created Shell’s internal ‘Creative Services’ global business for brand and creative content development in 18 months that realized cost neutrality and recouped its $21mln operational budget
- Leading and set up of Shell’s in-house communications agency: Responsibility for a team of 120+ communications specialists located across nine countries, a USD $21 mln operational budget and content creation, integrated campaigns, film, experiential and sponsorship activations totaling USD $95 mln
- Leader in Business development and optimization driving expansion to offshore, low-cost hubs to complement traditional creative strongholds in Asia and Eastern Europe delivering +45% savings
- Drove Shell Retail’s new Global communications purpose proposition, ‘Go Well’, re-engineering a legacy brand including the strategy evolution, creative platform ideation and integrated communications programs. Launched in 12 markets, delivered 6% uplift in positive sentiment towards Shell
- Led Global premium fuels brand management including brand planning, product development, customer experience innovation, premium partner leverage: three years of turnaround growth, brand share +4 points, margin increase $350 mln globally(Yr1)
- Award winning creative output, particularly for our film production unit with a gold win at Cannes Lions Festival Corporate Awards 2020; Two Golds - Global Employer Brand Awards Advertising