Lisa Bratkovich is a growth-driven, direct-to-consumer marketing and subscription business model expert with over 25 years of experience. She currently serves as CEO of Direct Upside Group LLC, a best practice direct-to-consumer marketing and customer experience transformation consulting practice in Los Angeles. Clients include Jenny Craig, Nestle, Proactiv, Great Courses Plus, Grail, Inc., Cindy Crawford, NewAge, Inc., and various start-ups with a focus on direct-to-consumer brands with a subscription business model.
Previously, Ms. Bratkovich was Chief Marketing Officer at ChromaDex, a $60 million science-based nutraceutical company with flagship direct-to-consumer subscription brand Tru Niagen. She also spent 13 years at $1.6 billion direct-to-consumer industry leader Guthy|Renker. At Guthy|Renker, she served as SVP of Marketing, launched Meaningful Beauty with Cindy Crawford, drove growth for many other highly successful multi-million dollar health and beauty subscription brands such as Proactiv, Wen, Perricone MD, SheerCover, Winsor Pilates, IT Cosmetics, Crepe Erase, and Principal Secret and personally led their enterprise-wide customer retention and experience transformation.
Ms. Bratkovich is a Board Member of Girls in Tech, Los Angeles, a former Board Member and President of Organization of Women Executives, and a Founding Member of Chief.