Greene is a partner in 3 Emerald Marketing, a data-based strategic consultancy driving innovation in the passion-fueled areas of music, sports and entertainment. 3 Emerald Marketing uses research to uncover insights, and apply these insights to fuel creativity.
Greene recently served as CMO of the Recording Academy, where he launched and then led the marketing department for 16 years, building the GRAMMYs into one of the world’s most recognized and coveted brands. As chief steward of the GRAMMY brand, he worked across all business units, leading cross-functional teams with expertise in brand strategy, advertising, marketing communications, analytics and integrated partnerships to innovate for one of today's most vital music organizations.
Greene’s efforts fundamentally repositioned the brand and the organization, and his successes include implementing cutting-edge marketing to dramatically increase engagement and revenue, shifting overall communication strategy, establishing dynamic, cutting-edge social presence and building innovative, best-in-class partnerships with some of the most impactful brands on the planet (delivering 800%+ revenue increase). He established world-class creative, leading to consistent recognition for innovation, earning marketing’s most iconic awards, including Grand Clio and Cannes Lion.
Greene previously spent a decade at powerhouse studios Disney and Sony, working with fortune 100 brands, overseeing global partnership strategy for franchises including Spider-Man, Stuart Little, Charlie’s Angels and many more.