Aaron is known as a "pioneer of new technologies" that has helped redefine the role of communications, PR, and marketing. He manages and delivers corporate research and analytics all across Walmart’s industry, especially for corporate communications, the C-suite, and its tech incubator. He reinvented its approach to corporate reputation campaigns by implementing advanced statistical modeling techniques to reach shoppers more effectively.
In addition, his advanced research approaches are demonstrated in Walmart’s The American Family Today report, which speaks to the top trends expected to shape the life for American families. This report has become a platform for the company to convene community leaders, lawmakers, and stakeholder groups to discuss the topics that are shaping life for families across the country.
Prior to working with Walmart, Bernstein served as manager of public and industry affairs for the Independent Petroleum Association of America. Similarly, he provided strategic public affairs counsel to energy, environmental, financial services, and telecommunications clients at Dittus Communications.
Aaron has received numerous awards and accolades, including the 40under40 PR Week and Ad Age, the ABBI Award for Addressable TV Campaign for the Most Innovative Use of Data in a TV/Video Campaign in 2017, and the Public Affairs Council Grassroots Innovation Award in 2010. He is a recipient of the Retail Innovator Award.